BP Brand hijacking | Quit Facebook Day Come and Gone

June 2nd, 2010 - 

BP Brand Jacking

Had to happen really. BP has now been brand – hijacked reported the crisis management website of US communicator John Taylor.

According to the website  @BPGlobalPR (BP Public Relations) started tweeting only recently. It already has over 101,984 followers. Tweets include:

Just had our first meeting with our new boss. She made us watch a video of an autopsy…as a team-building exercise.about 8 hours ago via Twitterrific

We’ve hired Dick Cheney’s former publicist to head up our PR dept. Hopefully she can make us as lovable as Dick Cheney.about 9 hours ago via Twitterrific

As part of our continued re-branding effort, we are now referring to the spill as “Shell Oil’s Gulf Coast Disaster”. #bpcares

The URL on the Twitter accounts bio links to Streetgiant which is described as “launched in May of 2009 as a one-stop news hub for fashion, music, art, & party enthusiasts”.

Quit Facebook Day

Quit Facebook Day In case you weren’t aware Facebook hasn’t been very respectful of your privacy of late and some people aren’t happy.

Mark Pesce works as a writer, researcher and teacher and wrote a piece on ABC The Drum on Why I quit Facebook (and you should too).  And then website www.quitfacebookday.com promoted 31 May 2010 as quit Facebook day claiming over 35,300 quitters.  To date it’s only a one page website.

The site is registered to a Matthew Milan in Toronto, Canada described on his Twitter profile as “Maker, Breaker and Designer of Systems and Interactions. Making the future more evenly distributed. Partner at @normativedesign”.

While 33,000 quitters worldwide does not seem an awful lot when you think of the 400 odd million registered users on Facebook  the fact is it does appear to show a ground swell maybe happening. How much will be interesting to see.

Ann Nolan